Botany Buddy

When I started this post it was going to be an all out attack on Lawn&Landscape Magazine.  Over the past several months they have taken a corporate political stance that has ceased to be an educational service to their industry and turned into an all out chemical and economic attack on garden consumers and professionals.  Their publication has obviously become an effort to carry water for the equipment,  chemical and insurance industries that pay for all their advertising and write their content.  It has ceased to be an educational service to the industry.

The article that finally pushed me over the edge wasn’t the one last month on how limiting turf use to 4000 sf per yard was an attack on our ideals, or the one the month before on how landscape employees that are constantly exposed to chemicals and physical danger don’t deserve health care.  Instead it was this month’s on how the industry was being attacked because municipalities in Canada where restricting chemical use in residential and environmentally sensitive areas.  Their fear was that the socialist tendencies of these Canadians might drift south like a cloud of RoundUp and make us little salamanders in the states start caring about the future of our children and water supply.  The full article is here…water bucket and all:  Best Defense

As most of you who read me know, I have spent my entire career in the landscape design build business.  One of the things that has made this business great is that as long as I can remember is that nurserymen, landscapers, and gardeners are typically true tradesmen who learn, love and teach their crafts.  They are not just tradesmen, but true craftsmen.  Probably the most notable reason this industry has been able to grow as fast as the customers isn’t just the demand that has paid for it, but also the numerous organizations, associations, and schools that have collaborated and been a part of that education.  The main goal of all these groups is the advancement of the industry by networking and educating.  For the most part all the various state associations, the ANLA, and various other groups make this their calling.  These groups also have one other thing in common, they are all in the business of growing, and understand that to do it successfully you can never stop learning.  They also know that the most important part of learning is listening to their industry, and their consumers.

(This is where I originally paused to figure out how to handle this tactfully)  then…

This morning I woke up to this wonderful post from Garden Rant: “A Chemical Reaction” Makes the Case.  It chronicles the grassroots efforts of the Canadian people to protect their children and resources, and the woman who made it her life’s cause.  This is a wonderfully positive take on what happens when industry and government listen to the needs of their customers and in the end grow together for the benefit of both.  What happened in Canada is a case of consumers driving change and an industry growing to meet demand in trying times rather than screaming that they are under attack.  This is an example of what our industry has always been about when it is at it’s best.

Lawn & Landscape Magazine used to be dedicated to advancing and teaching a growing industry but has gradually become increasingly consumed with maintaining the status quo.  Now obviously for them the status quo is the never ending supply of equipment and chemical vendors who cover %70 of their publication with adds.  However, for the people in this business the future isn’t in buying up their vendor’s over saturated, unwanted, and unaffordable inventories, it is in learning their changing market’s needs and desires and adapting their businesses to them.  In short they need to learn, and education requires two things; listening and thinking.  Both of these Lawn & Landscape  has been too busy screaming how we are under attack to do.

Before I started Botany Buddy I had to go through some serious reconciliation.  I was giving up 25 years of designing landscapes usually for the sake of prestige and money.  It wasn’t necessarily desired by me, but by my clients who at least wanted to portray that image.  I was just paying for my gardening habit and overdosing on it with their money.  It was a viscous cycle, and for twenty years I watched the industry make the same mistakes as the clients.  Firms became more concerned about the appearance of the trucks and mowers than if the equipment best met the needs of their clients.  In the end, we even pushed this image to our clients, by focusing on the resale value of our product rather than how it made their lives or environment better.

Well as the false economy that paid for these false ideals has crumbled, a return to the values that started this industry are coming back.  In the last five to ten years sustainable landscaping has come into focus.  Everyday people are making decisions based upon their environments and lifestyles, and finding the essence in both rather than trying to create an image of a place that doesn’t exist.  Lawn & Landscape surely isn’t going to listen to little old Botany Buddy, and I’m sure after this Monsanto won’t let them promote my little $10 app.   That’s O.K., I didn’t get into this for them, I did it to return to my roots as a gardener, out of a love of the world around me, and to hopefully find a new way forward.  We may not be able to change the giant of industry, but maybe if all of us gardeners rant a little more, we can “uproot the gardening world” like the women of Garden Rant and change the world around them.