On the Nature of Natural Technology
It has been a long time coming, much longer than this post, but we are starting to see the pieces of our online tools come to life. I hearken back to the journey of creating the original iPhone app and remember the emotional roller coaster it was. Despite all the memories relived and the stress of dealing with the developers and Apple, when it finally hit the store, it was like seeing a Magnolia bloom in spring oozing with pollen. The people we have met as a result have been like the friends you make at a garden party or your trusted allies at the local nursery. They have pollinated our flower and created the fruit that will produce that cluster of bright red seeds for the Cardinals to harvest and spread the flowers all around.
When we started the iPhone app and worked with the developer, we realized quickly that there was nothing natural about the technology at all, no matter how smooth they make the interface look. We realized that to continue growing and for technology to work with nature it must act like nature, be built like nature and grow like nature. The pieces and parts must be able to work together to grow the ecosystem as a whole. Unfortunately since 1992, when the USDA started building the first database, technology for horticulture has been moving the wrong direction. The medium has been used to store, organize, and dictate what nature is rather than grow the information like the plant kingdom, has grown itself. As a result the information is fractured, isolated and has not been allowed to grow and become the knowledge it wants to become.
We experienced the stifling complexities of this paradox before the iPhone app was ever complete, but were limited by the technology of the device. As users started giving us feedback, we saw the limited use of the iPhone to ATT and the iPhone platform create the same separations as traditional horticulture information on other platforms. Nature is made up of symbiotic relationships that are not limited by species let alone by the brand of your computer or phone, and we realized to meet the needs of gardeners, growers, and the horticulture industry as a whole we had use the whole world as our ecosystem, just like nature does. So just as we ran from the USDA and turned to Linnaeus as the inspiration for our data structure, we have moved from the native applications to a web based platform that can grow as freely as the Internet has itself.
Gardens are about growing… plants, places, people, minds, and relationships. For growth to happen you have to learn, which requires listening, communicating, adapting, and experiencing. Using data structures and technological devices that prevent and stifle this growth, have kept the entire industry from being able to grow technologically as well as the plants in their gardens grow themselves. When it comes to reference sources for horticulture, rather than treating them as a growing medium, technology has acted more like a pre emergent or pair of pruners to control the growth of information. In the end it has prevented or limited the experiential activities necessary to grow and has turned gardening on the web to a collection on limitless libraries and opinions. Other than prolific and wonderful discussions in social media little has been done to grow the industry as a whole through the use of the information.
Some who will read this have seen what we are up to in our cyber-greenhouse, and have watched us toiling in the soil, and even seen some of the seeds germinate. Finally the seeds have all germinated, their roots are reaching the edge of the pots and are ready to be potted up. Like those first liners going to the wholesale market, that is who we have been working with first to bring this to market, and for some of those larger nurseries who do it all, we are planting our flowers in their greenhouses as well. Soon it will be spreading nation, continent and world-wide just like those seeds on the Magnolia.
Like nature itself, the technology is proving that it can grow symbiotically with all these different groups regardless of their individual environments and species. It is working, just like all of those original experiments that came from Linnaeus and those little bitty peas. It is working because instead of fighting and controlling nature we worked with it, embraced it and emulated it. We are able to grow all of these different tools for all these different people, because like nature we have one life force driving everything we do for everyone in our garden, and have used nature’s structural models to make it all work together.
We are not ready to release our individual or education tools yet, if you sign up for news on our main site we will keep you posted. If you are in the nursery or landscape industry and looking for ways to better communicate with, or education your clients, staff, and end users feel free to contact us, and I’ll gladly give you a tour or the cyber-greenhouse and show you what we are growing for you.


In the last three weeks I have been visited by about thirty friends from distant places dating back over thirty years. Some of them I don’t even remember not knowing and even though I hadn’t seen some in five to ten years it seemed as though a single day had not passed. Most have married or should have been allowed to, and some we here to see one get married. About the only thing that was different was some of us were a little softer physically and mentally. However none of us were any softer in our passions. When you get a group of artists, musicians, chefs, designers, and gardeners together you know you are in for aesthetic overload. I have to thank Michael and Anita for choosing Asheville as the location for their special day. There couldn’t have been anyplace more appropriate for such a reunion.
It was definitely a spiritual time and this in particular is a spiritual time of year for me. Lately I have been completely enthralled in my writing for the update, but I have also been rediscovering my camera. Two days a week I have been spending in the field capturing what has probably been the best blooming season I have ever encountered. This has allowed me to capture from bud to bloom to leaf and to seed hundreds of varieties of plants. In the process it has reconnected me to the people who introduced me to some of the plants, and the people I introduced the plants to. This has been a true rediscovery of myself and I can never thank enough the people that have allowed this happen, just like I can never thank enough the people who first made these introductions to me. There is an old saying that it is bad luck to thank someone for giving you a plant, you just give them one back and give one to someone else. Gardening is without a doubt about giving and bringing people together rather than thanking them and going on your way. Things and people always seem to keep coming around like the seasons in a garden.
This spring has also allowed me to reconnect with people I have never met. In my excursions I have visited private and public gardens as well as nature herself. I have even just cruised neighborhoods scoping out that one missing specimen. Twenty years ago this is how I first honed my craft with mentors and friends like Duane Hoover of the
This spring I have been spending two days a week scouring the grounds of The
I am sure that if he knew then what we know now, he would have moved from defining sustainability as related to money, to creating things that are sustainable without it. He saw the plants as a palet to fulfill the visions of his designs, strong in Architecture, but grounded in the patterns of nature. They were like the books on a shelf or the art on a wall and he brought a greater appreciation of them to all of us. He saw sustainability as a plan to care for the land buy using it to generate the money to pay for the art. I am sure if he were alive today, he would see that the plants need to take care of the land so we don’t have to plunder it to pay for the gardens we create. In the end, he made us more aware. He just wasn’t aware of the consequences of his actions, but without them we would not have come to the awareness we have today.
As yesterday would have been the 201st birthday of Charles Darwin I found it overly ironic that all I saw on the news was a barrage of people declaring that global warming was a farce because it had snowed outside. I have to admit that I am starting to find the snows I have missed from my youth a bit annoying now. However it hasn’t effected me enough to start denying reality and the evidence of real science. I may be delirious from cabin fever and the total loss of routine from an ad-hoc school schedule, but it is not about to lead to the closing of this American mind.
